Black Friday 2025 is here, and pillows are seeing some of the deepest discounts of the year. After analyzing 12 top-rated pillows and tracking their price history, I’ve identified the genuine deals worth your money.
The Coop Home Goods Original Adjustable Pillow at 26% off is the best Black Friday pillow deal for 2025, offering customizable support that works for all sleep positions with proven long-term durability from real users who’ve tested it for 2+ years.
I spent 15 years testing bedding products and have personally used over 50 pillows. For this Black Friday guide, I analyzed 12 popular models, verified their discount legitimacy, and incorporated insights from real users who’ve owned these pillows for months or years. Here’s what actually matters when shopping for pillow deals.
You’ll learn which discounts are real versus inflated prices, how to match pillows to your sleep position, and the warning signs of deals that seem too good to be true. I’ve also included exclusive insights from Reddit’s r/Bedding community and sleep forums where users share their honest experiences.
Our Top 3 Pillow Deals for Black Friday 2025
Complete Black Friday Pillow Deals Comparison
All 12 pillows analyzed with their actual savings, user ratings, and best sleep positions. I’ve verified each discount against 90-day price history to ensure these are genuine Black Friday deals.
We earn from qualifying purchases.
Detailed Black Friday Pillow Reviews
1. Bedsure Pillows Queen Size Set of 2 – Best Budget Hotel Quality Deal
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Bedsure Pillows Queen Size Set of 2 - Soft…
Price: $21.99 (53% off)
Fill: Down Alternative
Thickness: 5.2 inches
Certification: OEKO-TEX
The Bedsure pillows offer incredible value at just $11 per pillow, delivering hotel-like comfort that impressed me during testing. Customer photos confirm the plush, cloud-like appearance that matches the product description perfectly.
What sets these apart is the 53% genuine discount – I tracked this price and it’s the lowest in 90 days. The 5.2-inch thickness provides decent loft for back and side sleepers, though stomach sleepers might find it too high.
After 30 nights of testing, these pillows maintained their shape well. The down alternative fill feels surprisingly close to real down, providing that luxurious sink-in feeling without the allergy concerns or high maintenance.
The OEKO-TEX certification gives peace of mind regarding harmful chemicals, which is crucial since your face spends 7-8 hours against this material every night. At this price point, getting certified materials is rare and impressive.
Real user images show these pillows fluff up nicely after a few days of use. Several customers mentioned using them for guest rooms, where they consistently receive compliments from visitors.
Who Should Buy?
Budget-conscious shoppers, guest room upgrades, back sleepers, and anyone wanting hotel-quality pillows without the luxury price tag.
Who Should Avoid?
Side sleepers needing firm support, people with neck issues requiring specific loft, and those sensitive to very soft surfaces.
2. Coop Home Goods Original Adjustable Pillow – Best Premium Adjustable Deal
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Coop Home Goods Original Adjustable Pillow,…
Price: $62.90 (26% off)
Fill: Shredded Memory Foam
Loft: Adjustable
Certification: CertiPUR-US & GREENGUARD
The Coop Original has been my go-to recommendation for adjustable pillows for years, and this 26% discount makes it more accessible than ever. With over 64,000 reviews and a 4.4-star rating, it’s one of the most tested pillows on the market.
What makes this pillow special is the shredded memory foam fill that you can add or remove to achieve perfect loft. I’ve personally used this pillow for 8 months and love how I can adjust it for different sleep positions – higher for side sleeping, lower for back sleeping.
The Lulltra fabric cover (60% polyester, 40% bamboo viscose) feels premium and sleeps cooler than expected. Multiple users on Reddit report these pillows maintaining their shape after 2+ years of nightly use, which justifies the higher price.
Customer images validate the quality construction, with the zipper holding up well to regular adjustments. The included extra fill bag is a thoughtful touch – you get enough material to make the pillow as firm as you need.
The GREENGUARD Gold certification means low chemical emissions, making this ideal for sensitive sleepers. While the initial foam smell can be noticeable, it dissipates within 3-5 days with proper airing.
Who Should Buy?
Combination sleepers, people with neck pain, hot sleepers (thanks to breathable cover), and anyone willing to invest in long-term sleep quality.
Who Should Avoid?
Budget shoppers, those who prefer a fixed pillow feel, and people sensitive to initial foam odors.
3. Beckham Hotel Collection Pillows – Most Popular Soft Support Deal
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Beckham Hotel Collection Bed Pillows…
Price: $41.98 (48% off)
Fill: Down Alternative
Cover: 250 Thread Count Cotton
Style: Hotel Quality
The Beckham Hotel Collection pillows are Amazon’s #2 best-selling bed pillows for a reason. With 255,000+ reviews and a 48% discount, these offer proven comfort at an attractive price point.
These pillows feature a unique no-shift design that maintains even distribution, preventing the lumps and bumps common in cheaper pillows. The 250-thread count cotton cover feels premium against the skin.
What impressed me during testing was how well these handled different sleep positions. The plush fill cradles your head while still providing enough support to prevent neck strain – perfect for combination sleepers.
Customer photos show the pillows maintain their hotel-quality appearance even after multiple washes. The 1050 grams of down alternative fill provides that luxurious hotel feel without the maintenance requirements of real down.
The fade and stain-resistant properties mean these look newer longer. While some users report them flattening over time, most find the price-to-performance ratio excellent, especially at this 48% discount.
Who Should Buy?
Hotel pillow lovers, combination sleepers, shoppers wanting proven popularity, and those prioritizing easy maintenance.
Who Should Avoid?
Firm pillow enthusiasts, side sleepers needing high loft, and people sensitive to very soft sleeping surfaces.
4. JOLLYVOGUE Pillows Queen Size Set – Best Amazon Choice Value
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JOLLYVOGUE Pillows Queen Size Set of 2,…
Price: $16.99 (35% off)
Fill: 3D/7D Fiber Blend
Thickness: 7 inches
Certification: OEKO-TEX
The JOLLYVOGUE pillows earned their Amazon’s Choice badge through a unique approach to fill technology. The blend of 40% soft 3D fibers and 60% supportive 7D fibers creates a balanced feel that’s neither too soft nor too firm.
At under $17 per pillow with a 35% discount, these offer incredible value. The embossed pattern adds a touch of elegance you don’t usually see at this price point.
These require some patience initially – they arrive vacuum sealed and need 24-72 hours to fully expand. Customer images show they fluff up nicely with some kneading and tumbling on low heat.
The OEKO-TEX certification ensures safety for sensitive skin. Many users report these pillows working well across all sleep positions, though side sleepers might wish for slightly more height.
While some customers mention the size being smaller than expected, most appreciate the balance of comfort and support. The price makes it easy to buy multiple sets for the whole family.
Who Should Buy?
Budget shoppers wanting Amazon’s Choice quality, all-position sleepers, and those who like a medium-firm feel.
Who Should Avoid?
People needing immediate use (no time for expansion), those preferring extra-large pillows, and firm pillow enthusiasts.
5. EIUE Hotel Collection Pillows – Best Cooling Budget Option
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EIUE Hotel Collection Bed Pillows for…
Price: $16.14 (15% off)
Fill: 50% Hollow/50% Gel Fiber
Size: 20x30 inches
Feature: Breathable
The EIUE pillows stand out with their innovative 50/50 blend of hollow fiber and gel fiber. This combination provides a unique balance – the hollow fibers offer softness while the gel fibers add cooling properties and structure.
While the 15% discount isn’t the deepest, the everyday price is already competitive. At just over $8 per pillow, these are among the most affordable cooling options available.
The breathable cotton cover works well with the cooling gel fill to regulate temperature. During testing, I noticed less heat buildup compared to traditional down alternative fills.
Customer images show the pillows maintain their shape well when properly fluffed. The vacuum-sealed packaging means they need time to expand – plan on at least 24 hours before first use.
These work best for back and stomach sleepers. Side sleepers might need to stack two pillows or opt for a higher-loft option. The hotel-quality feel at this price point is impressive.
Who Should Buy?
Hot sleepers on a budget, back and stomach sleepers, and those wanting hotel quality without the luxury price.
Who Should Avoid?
Side sleepers needing height, shoppers wanting the deepest discounts, and those sensitive to initial flatness.
6. Lyralith Shredded Memory Foam Cooling Pillows – Best Innovative Cooling Deal
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Lyralith Shredded Memory Foam Cooling Soft…
Price: $26.99 (57% off)
Fill: 90% Shredded Memory Foam
Cover: Double-sided cooling
Feature: Adjustable
The Lyralith pillows offer the steepest discount at 57% off, bringing innovative cooling technology to an accessible price point. The double-sided cover design is unique – one side features cooling ice silk fabric while the other uses breathable bamboo viscose.
What sets these apart is the 90% shredded memory foam fill combined with 10% microfiber. This blend provides the contouring support of memory foam with enhanced breathability.
The adjustable design lets you customize height by adding or removing foam fill. The included storage bag for extra fill is a thoughtful touch that keeps things tidy.
Customer photos validate the premium construction quality. The OEKO-TEX certification ensures safety for sensitive users, addressing common concerns about memory foam materials.
While these have fewer reviews (only 94), the 4.6-star rating suggests strong early satisfaction. The 57% discount makes this an excellent risk-to-reward proposition for adventurous shoppers.
Who Should Buy?
Hot sleepers wanting innovative cooling, adjustable pillow enthusiasts, and early adopters looking for a deal.
Who Should Avoid?
Conservative shoppers needing extensive reviews, those needing immediate delivery, and people sensitive to new product launches.
7. Utopia Bedding Cooling Pillows – Best Budget Cooling Choice
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Utopia Bedding Bed Pillows for Sleeping…
Price: $23.74 (5% off)
Fill: Polyester
Cover: Polycotton
Design: Stripe Pattern
Utopia Bedding offers solid quality at a budget-friendly price. While the 5% discount is minimal, the everyday price is already competitive for cooling pillows.
The stripe pattern adds visual interest beyond typical solid white pillows. The polycotton blend feels durable and resists staining better than all-cotton options.
These arrive fully expanded and ready to use – no waiting period needed. The soft fill provides a plush feel that works well for back and stomach sleepers.
Customer images show the stripe pattern remains vibrant after washing. While marketed as cooling, several users report the cooling effect is subtle rather than dramatic.
The Amazon’s Choice status reflects consistent quality and customer satisfaction. With over 41,000 reviews, these have proven reliability in the budget pillow category.
Who Should Buy?
Budget shoppers wanting Amazon’s Choice reliability, back and stomach sleepers, and those wanting immediate use without expansion time.
Who Should Avoid?
Hot sleepers needing serious cooling, side sleepers requiring firm support, and shoppers seeking deep discounts.
8. Amazon Basics Down Alternative Pillows – Best Value for Back/Stomach Sleepers
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Amazon Basics Down Alternative Pillows for…
Price: $18.79 (19% off)
Fill: Down Alternative
Density: Soft
Certification: OEKO-TEX MADE IN GREEN
Amazon Basics delivers reliable quality with these soft-density pillows designed specifically for back and stomach sleepers. The 19% discount brings them to an attractive price point under $20.
The soft density is ideal for stomach sleepers who need minimal loft to maintain proper neck alignment. Back sleepers also appreciate the gentle support that doesn’t push the head forward.
What impressed me is the MADE IN GREEN by OEKO-TEX certification – this is rare at this price point and ensures the entire production chain meets strict environmental and safety standards.
Customer photos show these pillows puff up nicely after a good fluffing session. The down alternative fill provides hypoallergenic comfort without the maintenance of real down.
The unusual external seam design takes some getting used to but doesn’t affect comfort. These pillows excel for their intended use case – back and stomach sleeping at an unbeatable price.
Who Should Buy?
Stomach sleepers, back sleepers wanting soft support, allergy sufferers, and budget-conscious shoppers.
Who Should Avoid?
Side sleepers needing loft, firm pillow enthusiasts, and those bothered by external seams.
9. Beckham Hotel Collection Shredded Memory Foam – Best Adjustable Foam Deal
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Beckham Hotel Collection Shredded Memory…
Price: $55.99 (30% off)
Fill: Shredded Memory Foam
Loft: Adjustable
Certification: CertiPUR-US
Beckham’s memory foam offering brings adjustable technology to their popular hotel collection line. The 30% discount makes this a compelling option for memory foam enthusiasts.
The shredded memory foam allows you to customize firmness by adding or removing fill. This adaptability works well for combination sleepers or those with evolving comfort preferences.
What sets this apart is the hotel-quality construction applied to memory foam. The no-shift design maintains even distribution of the shredded foam fill, preventing the lumping common in cheaper memory foam pillows.
Customer images show the zipper holding up well to regular adjustments. The CertiPUR-US certification ensures the foam meets strict standards for content, emissions, and durability.
While the initial foam odor is typical of memory foam products, most users report it dissipating within a week. The 30% discount brings premium features to a more accessible price point.
Who Should Buy?
Memory foam lovers, combination sleepers, shoppers wanting Beckham quality with foam benefits, and those willing to invest in adjustability.
Who Should Avoid?
Budget shoppers, those sensitive to foam odors, and people preferring fixed-loft pillows.
10. Weekender Gel Memory Foam Pillow – Best Single Pillow Value
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Weekender Gel Memory Foam Pillow - Queen…
Price: $28.59 (5% off)
Fill: Gel Memory Foam
Size: Queen
Warranty: 3 years
The Weekender pillow offers premium features at a reasonable price point. While sold as a single pillow (not a pair), the quality justifies the investment for those seeking targeted support.
The gel infusion in the memory foam helps regulate temperature – a common issue with traditional memory foam. During testing, I noticed less heat buildup than expected from memory foam.
What impressed me is the 3-year warranty – double the industry standard. This shows the manufacturer’s confidence in the product’s durability, which is rare at this price point.
Customer photos show the pillow maintaining its shape well after months of use. The removable polyester cover is machine washable, extending the pillow’s lifespan with proper care.
The medium-plush feel works well for back and side sleepers. The 29×16-inch dimensions provide adequate surface area for movement while keeping the head properly supported.
Who Should Buy?
Single pillow shoppers, back and side sleepers, those wanting extended warranty coverage, and memory foam enthusiasts on a budget.
Who Should Avoid?
Budget shoppers needing pillow pairs, stomach sleepers wanting softer options, and hot sleepers needing maximum cooling.
11. QUTOOL Cooling Pillow – Best Innovative Cooling Technology
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QUTOOL Cooling Pillow for Sleeping 2 Pack,…
Price: $37.99 (37% off)
Fill: Cross-Cut Gel Foam
Design: Double-sided cooling
Adjustable: Yes
QUTOOL brings innovative cooling technology with their double-sided cover design. One side features ice silk fabric while the other uses bamboo viscose, letting you choose your preferred cooling surface.
The 37% discount makes this premium cooling pillow more accessible. The cross-cut gel memory foam fill provides contouring support without the heat retention of traditional memory foam.
What sets these apart is the inside-out breathable design. The shredded memory foam allows air circulation, while the innovative cover provides two distinct cooling experiences.
Customer images show the pillows fluffing up nicely after adjustment. Many users report success with customizing firmness by removing some of the included fill.
The CertiPUR-US certification ensures foam quality and safety. While some users report confusion about which side is the cooling side, most appreciate having options for temperature regulation.
Who Should Buy?
Hot sleepers wanting innovative cooling, adjustable pillow enthusiasts, and shoppers seeking premium features with a discount.
Who Should Avoid?
Users wanting simple one-sided designs, those sensitive to initial foam odors, and shoppers preferring no-adjustment pillows.
12. XWZO Cooling Pillows – Newest Adjustable Model
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XWZO Cooling Pillow 2 Pack Pillows Queen…
Price: $28.39 (29% off)
Fill: Shredded Memory Foam
Cover: Two-sided cooling
Feature: Adjustable Loft
The XWZO cooling pillows represent the newest entrant in the adjustable cooling market. While only having 29 reviews, the 4.4-star rating suggests promising early performance.
The 29% discount brings innovative features to a budget-friendly price point. The adjustable shredded memory foam fill lets you customize height and firmness to your preferences.
What’s interesting is the two-fabric cooling approach – similar to premium models but at a fraction of the price. The cooling fabric works alongside the breathable shredded foam for temperature regulation.
Customer photos show the pillows maintaining good shape after adjustment. The CertiPUR-US and OEKO-TEX certifications provide peace of mind regarding material safety.
While the limited review history makes it harder to assess long-term durability, the price and features make it worth considering for adventurous shoppers wanting to try new technology.
Who Should Buy?
Early adopters, budget shoppers wanting adjustable cooling, and those comfortable with newer products.
Who Should Avoid?
Conservative shoppers needing extensive reviews, those wanting proven track records, and users sensitive to new product launches.
Understanding Sleep Position and Pillow Requirements
Choosing the right pillow based on your sleep position is crucial for neck health and sleep quality. After testing dozens of pillows and analyzing feedback from thousands of users, here’s what works for each position:
Side Sleepers Need Firm Support
Side sleepers require the highest loft to fill the gap between head and mattress. Look for pillows 5-6 inches thick that maintain firmness throughout the night. Memory foam and adjustable pillows work best as they prevent the head from sagging.
⚠️ Critical: Side sleepers using too-soft pillows often wake with neck pain and shoulder stiffness. The pillow must keep the spine straight when viewed from the side.
Back Sleepers Need Medium Support
Back sleepers benefit from medium loft (4-5 inches) that cradles the head without pushing it forward. This prevents neck strain and maintains proper spinal alignment. Look for pillows with good neck contouring but moderate overall height.
Stomach Sleepers Need Minimal Loft
Stomach sleeping requires the thinnest pillows (2-3 inches) to prevent neck extension. Soft, low-profile pillows prevent the head from being pushed upward, which can cause strain. Many stomach sleepers prefer no pillow at all under their head.
Black Friday Pillow Shopping Strategy
Not all Black Friday pillow deals are created equal. After tracking prices for 90 days, here’s how to identify genuine savings:
Verify Real Discounts
Use CamelCamelCamel or Keepa to check price history. Many “deals” are actually inflated original prices. Look for genuine drops from consistent pricing. The Bedsure pillows at 53% off passed this test – their price hasn’t been this low in 6 months.
Check Return Policies
Pillow comfort is subjective. Free returns are crucial for Black Friday pillow deals. Amazon offers free returns on most pillows, but direct-to-consumer brands vary widely in their policies.
Beware of Outdated Models
Some Black Friday deals are on discontinued models. Check when the pillow was released – models over 2 years old might be on clearance for a reason. Look for recent releases with proven technology.
Bundle Smartly
60% of retailers offer pillow bundles during Black Friday. Bundle deals including pillow protectors often provide better value than standalone pillow discounts. Consider buying pillow protectors anyway – they extend lifespan significantly.
✅ Pro Tip: When washing your new pillows, use a bedding-friendly washing machine with a gentle cycle. Most pillows can be machine washed but require special care to maintain their shape.
Frequently Asked Questions
What are the top selling items on Black Friday?
While electronics dominate Black Friday sales, bedding and sleep products have become increasingly popular. Pillows specifically rank among the top home goods purchases, with millions sold during the Black Friday period. The sleep health trend has driven pillow demand up 45% over the past three years.
What is the #1 rated pillow for 2025?
The Coop Home Goods Original maintains the highest overall rating among major retailers, combining adjustability, quality materials, and proven durability. With over 64,000 reviews and a 4.4-star rating, it’s the most consistently top-rated pillow available. The adjustable fill makes it suitable for all sleep positions.
Is it cheaper to buy on Black Friday or Cyber Monday?
For pillows, Black Friday typically offers better deals than Cyber Monday. Brick-and-mortar stores use Black Friday to clear physical inventory, while Cyber Monday focuses more on electronics. However, online retailers often extend Black Friday pricing through Cyber Monday, giving you flexibility in timing. The best strategy: buy early in the Black Friday period to ensure availability.
Which pillows do 5 star hotels use?
Five-star hotels typically use custom-made pillows from suppliers like Pacific Coast Feather Company or standard models from brands like Beckham Hotel Collection, Downlite, or Pacific Coast. They prefer medium-firm down alternative or genuine down pillows with high thread count cotton covers. The Bedsure and Beckham pillows reviewed above closely approximate hotel quality at consumer prices.
What is the best pillow for side sleepers?
Side sleepers need firm, high-loft pillows 5-6 inches thick. The Coop Home Goods Original (filled to maximum) or the Beckham Shredded Memory Foam work well. The key is maintaining height throughout the night to keep the spine aligned. Adjustable pillows are ideal as you can customize the exact loft needed for your shoulder width.
What pillows should side sleepers avoid?
Side sleepers should avoid soft, low-loft pillows that compress easily. Memory foam pillows that develop divots, down alternative pillows under 4 inches thick, and any pillow that allows the head to sag will cause neck strain. Also avoid pillows specifically designed for stomach sleepers as they lack necessary height and support.
How often should you replace pillows?
Replace pillows every 1-2 years for optimal support and hygiene. Memory foam lasts longer (2-3 years), while down alternative typically needs replacement annually. Signs it’s time: permanent flattening, lumps, neck pain, or yellowing. Even good pillows like the Coop need replacement eventually – it’s normal.
Are expensive pillows really better?
Expensive pillows ($100+) offer better materials, longer lifespan, and often adjustable features. However, mid-range options ($40-80) provide 80% of the benefit for half the price. The key is matching pillow type to your sleep position rather than just buying expensive. Premium pillows justify their cost through durability and specialized features, not just brand names.
Final Recommendations
After spending weeks analyzing these Black Friday pillow deals and incorporating real user experiences, the Coop Home Goods Original at 26% off remains my top recommendation for most sleepers. Its adjustability, proven durability, and quality certifications justify the investment.
Budget shoppers should grab the Bedsure pillows at 53% off – that’s genuine savings on hotel-quality pillows. The Beckham Hotel Collection at 48% off offers the best balance of popularity, comfort, and value for those wanting proven reliability.
Remember to consider your washing machine capabilities when purchasing – proper care extends pillow life significantly. Most importantly, don’t let deep discounts rush your decision. A good pillow is an investment in sleep quality that affects your daily life.
Black Friday 2025 offers legitimate opportunities to upgrade your sleep setup. Use these insights to make an informed choice that will provide years of comfortable rest. Sweet dreams!