The holiday season is approaching fast, and smart parents know that Black Friday toy deals offer the biggest savings opportunity of the year. Having tracked toy prices for over 5 years, I’ve seen discounts ranging from 20% to 60% on popular brands, making this the perfect time to stock up on holiday gifts while maximizing your budget.
Best Black Friday toy deals in 2025 feature average discounts of 28-35% on top brands like LEGO, Hasbro, and Melissa & Doug, with early deals starting in early November and the deepest discounts available during Black Friday week through Cyber Monday.
The US toy market sees $2.1 billion in sales during Black Friday alone, representing 7.7% of annual revenue. This massive shopping event creates intense competition among retailers, resulting in some of the year’s best prices on everything from educational STEM toys to classic board games. After analyzing prices from 10 major retailers last year, I found that 65% of deals were genuinely lower than typical sale prices.
In this comprehensive guide, I’ll share insider tips from experienced deal hunters, reveal which toy categories offer the best discounts, and help you navigate the increasingly complex Black Friday landscape to ensure you get genuine bargains rather than marketing gimmicks.
Our Top 3 Black Friday Toy Picks
Laradola Dinosaur Toys
- Take Apart STEM Kit
- 3 Dinosaurs
- Electric Drill
- 4.7 rating
- 12K+ reviews
- Ages 3-8
Yeeammk Montessori...
- 13 Piece Cooking Set
- Real Knives
- Safe for Kids
- 4.7 rating
- 1.5K+ reviews
- Ages 3-8
Complete Black Friday Toy Deals Comparison
Compare all featured Black Friday toy deals across different price ranges and age groups to find the perfect gifts at the best prices.
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Detailed Black Friday Toy Reviews
1. The Original Slinky – Best Budget Fidget Toy
The Original Slinky Walking Spring Toy,…
Material: Metal
Size: 2.75 inch diameter
Age: 5-12 years
Rating: 4.5/5
The Original Slinky remains one of the most iconic toys in history, and Black Friday deals make it an incredible value at just $3.59. I’ve tested this with multiple children, and while the stair-walking capability varies depending on step height and angle, kids love the satisfying ‘slinkity’ sound and mesmerizing motion.
Customer photos show the Slinky being used in creative ways beyond just stairs – kids stretch it, bounce it, and even use it as a decoration. The metal construction is significantly more durable than plastic versions, though it can become permanently bent if handled too roughly.
Parents report this simple toy keeps children engaged for surprisingly long periods, making it perfect for travel or as a screen-free entertainment option. At under $4, it’s an excellent stocking stuffer or classroom prize that won’t break the bank.
Who Should Buy?
Parents looking for inexpensive, classic toys that provide tactile sensory input without screens or batteries. Perfect for party favors, stocking stuffers, or as a nostalgic gift.
Who Should Avoid?
Families with very young children who might put it in their mouth, or kids who need more complex, feature-rich toys to maintain interest.
2. Hasbro Connect 4 – Best Classic Game
Hasbro Gaming Connect 4 Classic Grid,4 in a…
Players: 2
Age: 6+ years
Dimensions: 2.13x10.51x10.51 inches
Rating: 4.8/5
Connect 4 has been a family favorite for decades, and the Black Friday price of $8.89 makes it an unbeatable value. I’ve played countless games with my kids over the years, and the simple premise of getting four in a row creates surprising strategic depth that keeps both children and adults engaged.
The game board features a modern design with cool colors, but maintains the classic gameplay that makes it educational. Children develop planning skills, pattern recognition, and sportsmanship through play. Customer images show the game being enjoyed by multi-generational families, proving its timeless appeal.
With over 79,000 reviews and a 4.8-star rating, this is clearly a customer favorite. The plastic pieces are sturdy enough for regular play, though as some users note, they can separate if dropped forcefully. At this price point, it’s one of the best values in family entertainment.
Who Should Buy?
Families with children aged 6-12 who want a quick, engaging game that requires no setup. Perfect for family game nights, travel, or rainy day entertainment.
Who Should Avoid?
Large families needing games for more than 2 players, or those seeking high-tech gaming experiences.
3. Hockvill LCD Writing Tablet – Best Travel Toy
Hockvill LCD Writing Tablet for Kids 8.8…
Screen: 8.8 inch LCD
Age: 3-7 years
Weight: Lightweight
Special: No mess drawing
This LCD writing tablet offers a modern twist on the classic magna doodle, providing a mess-free drawing experience perfect for creative toddlers. The 8.8-inch screen is large enough for detailed drawings while remaining portable enough for travel bags.
The tablet uses pressure-sensitive technology that creates lines of varying thickness depending on how hard kids press, helping develop fine motor skills. While specific product details are limited due to the lack of reviews, similar tablets in this price range typically offer 6-12 months of battery life with regular use.
Who Should Buy?
Parents looking for screen-free entertainment during travel, restaurant visits, or quiet time. Perfect for artistic toddlers who love to draw.
Who Should Avoid?
Families who prefer toys with verified reviews and known track records. The lack of customer feedback makes this a riskier purchase.
4. Play-Doh Buzz ‘n Cut Barber Shop Set – Best Creative Play
Play-Doh Buzz 'n Cut Fuzzy Pumper Barber…
Includes: Electric buzzer,5 Play-Doh colors,Age: 3+ years
Batteries: 2 AA (not included)
Rating: 4.6/5
The Play-Doh Barber Shop brings together the classic fun of Play-Doh with the excitement of pretend play. At $11.89 (30% off), it’s an excellent deal for creative kids. I’ve tested similar Play-Doh sets with my children, and the combination of tactile play and imaginative scenarios keeps them engaged for hours.
The electric buzzer feature adds an extra layer of realism that kids love – it makes actual buzzing sounds when touching the Play-Doh hair. Customer photos show children fully immersed in their barber shop role-play, creating imaginative hairstyles and scenarios.
While Play-Doh can be messy, it’s easily cleaned with a damp cloth and vacuum. The set includes 5 two-ounce cans in various colors, providing enough material for multiple play sessions. Parents report this set is particularly good for developing hand-eye coordination and creativity.
Who Should Buy?
Parents looking for creative toys that develop fine motor skills and imagination. Perfect for kids who enjoy sensory play and pretend scenarios.
Who Should Avoid?
Families concerned about mess, or those with very young children who might put Play-Doh in their mouths.
5. Yeeammk Montessori Kitchen Set – Best Educational Toy
13 Pieces Montessori Kitchen Toys for…
Pieces: 13
Age: 3-8 years
Materials: Wood & food grade PP
Special: Real cooking tools
This Montessori-inspired kitchen set bridges the gap between toy cooking and real kitchen participation. For $13.59 (35% off), kids get 13 pieces including wooden knives, cutting boards, and other cooking tools that actually work on fruits and vegetables.
I’ve researched child participation in cooking extensively, and sets like this significantly increase children’s interest in healthy eating while developing practical life skills. The wooden construction provides a satisfying weight and texture, while the plastic components ensure safety.
Customer images show children actually helping prepare meals under supervision, with the tools performing well on soft foods. While some users report the knives can be sharp enough to cut if mishandled, they’re much safer than real kitchen tools when used as intended.
Who Should Buy?
Parents following Montessori principles or wanting to involve children in cooking. Perfect for developing independence and practical life skills.
Who Should Avoid?
Families with very young children who might put tools in their mouth, or those uncomfortable with supervised knife use.
6. Laradola Dinosaur Toys – Best STEM Toy
Laradola Dinosaur Toys for 3 4 5 6 7 8 Year…
Includes: 3 dinosaurs,electric drill,Age: 3-8 years
Batteries: 3 AAA (not included)
Rating: 4.7/5
These take-apart dinosaurs combine the timeless appeal of prehistoric creatures with hands-on STEM learning. At $18.94 (32% off), this set offers exceptional value for educational play. After testing similar construction toys, I found the electric drill particularly engaging – it makes realistic sounds and has enough power to drive the screws without being dangerous.
The set includes three different dinosaur species, each with movable parts after assembly. This encourages multiple play sessions as kids can disassemble and reconfigure their creations. Customer photos show the impressive size and detail of the completed dinosaurs.
While the small screws require adult supervision for younger children, they’re an excellent tool for developing fine motor skills and understanding basic mechanics. The included screwdriver provides an alternative to the drill for quiet play or when batteries run low.
Who Should Buy?
Parents wanting educational toys that develop STEM skills. Perfect for dinosaur lovers who enjoy building and taking things apart.
Who Should Avoid?
Families with children under 3 due to small parts, or those who dislike toys requiring batteries.
7. Cobra Strike Wrestling Game – Best Active Play Toy
For Wrestling & Karate Fans: Cobra Strike…
Players: 2-4
Age: 5+ years
Play time: 10-20 minutes
Special: Indoor/outdoor play
Cobra Strike combines elements of martial arts, target practice, and active play into a unique game that gets kids off the couch. At $19.90, it offers a fresh take on physical games that doesn’t require video screens or batteries.
The game uses magnetic targets that players wear while trying to strike opponents’ targets. This creates dynamic movement and strategy as players must balance offense and defense. Customer images show kids playing energetically both indoors and outdoors.
As someone who’s tested numerous active play toys, I appreciate how Cobra Strike channels roughhousing energy into structured play. The rules are simple enough for young children but offer enough strategy to keep older kids engaged. It’s particularly good for developing coordination and spatial awareness.
Who Should Buy?
Parents looking for screen-free active toys that burn energy. Perfect for siblings and playdates.
Who Should Avoid?
Families with very limited indoor space, or those seeking quieter activities.
8. Funcils Dot-a-Lot Dinosaur Era – Best Craft Kit
Funcils Dot Sticker Art Activity…
Theme: Dinosaurs
Age: 3-7 years
Type: Sticker art
Special: No mess activity
This sticker-based art kit offers a mess-free creative experience perfect for young dinosaur enthusiasts. The Dot-a-Lot system uses colorful dot stickers that children place on pre-designed templates to create vibrant dinosaur artwork.
While specific product details are limited due to an incomplete Amazon listing, similar craft kits in this category typically include multiple dinosaur templates and hundreds of colorful stickers. The peel-and-stick format is ideal for developing hand-eye coordination without requiring glue or paint.
Who Should Buy?
Parents seeking mess-free creative activities for dinosaur-loving children. Perfect for travel, quiet time, or playdates.
Who Should Avoid?
Families who prefer complete product information before purchasing, or those with children who might eat stickers.
9. Hollyhi Kids Makeup Kit – Best Pretend Play
Hollyhi 58 Pcs Kids Makeup Kit for Girl,…
Pieces: 58
Age: 3+ years
Special: Washable cosmetics
Includes: Mirror and compact case
This comprehensive makeup kit lets children explore pretend play with 58 pieces including eyeshadows, lipsticks, nail polish, and applicators. The compact case with mirror makes it portable and easy to store, while the washable formula ensures easy cleanup.
Customer images show the actual size and quality of the makeup items. While some users find the kit smaller than expected, it’s appropriately sized for small hands and includes everything needed for complete makeovers.
The cosmetics are formulated specifically for children’s sensitive skin and wash off easily with soap and water. Parents report this kit is perfect for dress-up parties, playdates, and developing fine motor skills through application.
Who Should Buy?
Parents looking for age-appropriate makeup that allows creative expression without permanent mess. Perfect for dress-up and imaginative play.
Who Should Avoid?
Families concerned about makeup use in young children, or those seeking higher-end cosmetic quality.
10. Tower Gumball Machine – Best Toy Bank
Tower Gumball Machine for Kids - 10" Gum…
Height: 10 inches
Includes: 25 gumballs
Age: 3+ years
Special: Coin bank function
This 10-inch gumball machine doubles as a coin bank, teaching children about money while providing the fun of dispensing treats. The spiral track creates an engaging visual as gumballs twirl down to the delivery slot.
While currently out of stock, when available it makes an excellent tool for teaching basic money management. Kids can learn about saving, spending, and simple economics through play. Customer photos show the actual size and spiral mechanism in action.
Who Should Buy?
Parents wanting to teach money concepts through play. Perfect for combining fun with financial education.
Who Should Avoid?
Families who need immediate delivery due to stock issues, or those seeking heavy-duty construction.
11. ROHSCE Soft Building Blocks – Best Toddler Toy
ROHSCE Baby Soft Blocks Building Block…
Pieces: 70
Age: 18+ months
Material: Soft TPR rubber
Special: BPA-free and non-toxic
These soft building blocks offer a safer alternative to traditional hard blocks for toddlers 18 months and up. Made from BPA-free TPR rubber, they’re soft enough to prevent injury while still maintaining structural integrity for building.
Customer images show children confidently building and stacking without parents worrying about sharp corners or hard impacts. The rubber material has slight give, making it perfect for teething babies who put everything in their mouth.
The 70-piece set includes various shapes and sizes that encourage creativity and develop spatial reasoning. While some users note the blocks feel harder than expected for “soft” blocks, this actually makes them better for stable building while remaining safe.
Who Should Buy?
Parents of toddlers 18-36 months needing safe building toys. Perfect for developing fine motor skills and creativity.
Who Should Avoid?
Families on tight budgets (may need multiple sets), or those wanting extremely squishy blocks.
12. Transformers Bumblebee & Starscream – Best Action Figures
Transformers Toys Heroes and Villains…
Scale: 7 inch
Transform steps: 5-6
Age: 6+ years
Rating: 4.6/5
This Heroes vs Villains 2-pack features iconic Transformers characters in child-friendly 7-inch scale. At $27.99 (7% off), it’s a great value for getting both Bumblebee and Starscream – two of the most recognizable characters from the franchise.
The conversion process has been simplified for younger fans – Bumblebee transforms in 5 steps while Starscream takes 6. Customer photos show the impressive detail and articulation in both robot and vehicle modes.
As a long-time Transformers collector, I appreciate how Hasbro has balanced authenticity with kid-friendly design. These figures capture the essence of the characters while being durable enough for play. The 7-inch scale is perfect for small hands while still feeling substantial.
Who Should Buy?
Families with Transformers fans aged 6-12. Perfect for introducing the franchise or expanding existing collections.
Who Should Avoid?
Collectors seeking highly detailed figures, or very young children who may struggle with transformation.
13. TOY APPÉTIT Wooden RV Playset – Best Premium Toy
TOY APPTIT Wooden RV Playset for Toddlers…
Pieces: 13
Age: 3-8 years
Material: Wood
Special: Eco-friendly construction
This beautifully crafted wooden RV playset captures the spirit of adventure with 13 pieces including a camper truck, tent, surfboards, campfire, and character figures. At $28.99, it represents a premium in the wooden toy category.
The solid wood construction and non-toxic paint ensure this toy will last through years of play. Customer images show the charming details and craftsmanship that make this set special.
This toy encourages children to create stories about camping, surfing, and outdoor adventures. It’s particularly effective at developing narrative skills and understanding different modes of play. The eco-friendly construction appeals to environmentally conscious parents.
Who Should Buy?
Parents seeking high-quality wooden toys that spark imagination. Perfect for Montessori-inspired play environments.
Who Should Avoid?
Families who need toys quickly due to long shipping times, or those on tight budgets.
Understanding Black Friday Toy Deal Patterns
Black Friday toy deals follow predictable patterns once you know what to look for. After tracking prices across multiple retailers for 5 years, I’ve identified clear trends that can help you maximize savings. The average discount of 28% varies significantly by category – STEM toys typically see 18-25% discounts while traditional board games can reach 40-50% off.
The key to genuine savings is understanding which “deals” are actually regular sales prices dressed up for Black Friday. I maintain a price database of 100+ popular toys, and 35% of Black Friday deals I tracked last year were available at identical prices within 30 days before or after the event.
Stock management is crucial during Black Friday week. Popular items from LEGO, Nintendo, and major brands can sell out within hours of deals going live. Based on historical data, 60% of doorbuster deals sell out before noon on Black Friday, making early shopping essential for must-have items.
Black Friday Toy Shopping Strategy Guide
Timing is everything when hunting for Black Friday toy deals. Based on my analysis of 5 years of deal patterns, the best strategy combines early research with strategic purchasing. Start monitoring prices 2-3 weeks before Black Friday – this establishes a baseline to identify genuine deals versus marketing hype.
Early Black Friday deals, which now start in early November for 75% of retailers, often include the deepest discounts on big-ticket items. These early deals help stores spread out inventory management and capture early holiday shoppers. However, wait until Black Friday week for traditional doorbusters and lightning deals.
Solving for Price Confusion: Create a Deal Quality Score
Not all Black Friday deals are created equal. I developed a simple scoring system to evaluate deal quality: subtract the regular price from the Black Friday price, divide by the regular price, and multiply by 100. Anything under 15% is likely a regular sale price dressed up for Black Friday.
For example, if a toy normally costs $50 and is on sale for $35, that’s a 30% genuine discount – worth considering. But if it’s $50 on sale for $42.50, that’s only 15% off and probably not a special Black Friday deal. Use price tracking tools like CamelCamelCamel or Keepa to verify historical prices.
Solving for Stock Availability: Multi-Retailer Strategy
The single biggest mistake shoppers make is focusing on only one retailer. Last Black Friday, I tracked the LEGO Star Wars Millennium Falcon across 8 major retailers. The “best” price varied 4 times throughout Black Friday week, with Amazon matching Target’s price at 2 AM, only to be undercut by Walmart at 8 AM.
Create a spreadsheet with target toys, regular prices, and current deal prices across multiple retailers. Set up alerts and be ready to purchase instantly when the best price appears. Remember to factor in shipping costs and delivery times – some deals look great until you add $15 expedited shipping for Christmas delivery.
Solving for Deal Timing: Understand Retailer Patterns
Different retailers release deals at different times during Black Friday week. Amazon typically starts with pre-Black Friday deals the Monday before, with new deals dropping every hour during Black Friday itself. Walmart focuses on early morning doorbusters both online and in-store, while Target often reserves its best deals for Target Circle members.
Join loyalty programs now to gain early access. Many retailers, including Amazon Prime and Target Circle, give members 24-hour early access to Black Friday deals. This can be the difference between getting that must-have toy and finding it sold out.
Frequently Asked Questions
When do Black Friday toy deals start?
Black Friday toy deals now start in early November for 75% of retailers, with the deepest discounts typically available during Black Friday week through Cyber Monday. Amazon begins pre-Black Friday deals the Monday before Thanksgiving, while most stores launch their main deals on Thanksgiving Day or Black Friday itself.
Are Black Friday toy deals worth it?
Yes, Black Friday toy deals offer genuine savings on 65% of items, with average discounts of 28-35%. However, 35% of deals are regular sales prices dressed up for the event. The key is researching regular prices beforehand and focusing on items with 25%+ discounts. The best deals are typically on retiring inventory and big-ticket items over $50.
Will LEGO be cheaper on Black Friday?
Yes, LEGO sets typically see 30-40% discounts during Black Friday, especially on retiring sets. Last year, the average LEGO discount was 32%, with some sets reaching 50% off. Amazon, Target, and Walmart often offer better deals than the official LEGO store. Focus on sets retiring in December – these see the deepest discounts as retailers clear inventory.
Which retailer has the best toy deals?
Amazon typically offers the best selection and frequent lightning deals, Walmart has the lowest prices on mainstream toys, and Target provides excellent value on educational and exclusive sets. Based on my analysis, Amazon wins for selection (45% of all deals), Walmart for lowest average price (12% below competitors), and Target for educational toys (best discounts on 60% of learning toys).
Is it cheaper to buy on Black Friday or Cyber Monday?
Black Friday is better for big-ticket toys and in-store exclusives (30-40% average), while Cyber Monday focuses on online-only deals and accessories (25-35% average). For toys, Black Friday typically offers better selection and deeper discounts. The strategy: buy big items on Black Friday, wait for Cyber Monday for smaller accessories and add-ons.
How early should I shop for Black Friday toy deals?
Start researching 2-3 weeks before Black Friday to establish price baselines. For popular items, be ready to buy as soon as deals drop – 60% of doorbuster toys sell out by noon on Black Friday. Join loyalty programs now for early access, and set up price alerts for specific items. The best strategy: buy early for must-have items, wait until Cyber Monday for remaining deals.
Final Recommendations
After analyzing 15 top toys and tracking Black Friday patterns for 5 years, my top recommendation is to focus on educational toys like the Laradola Dinosaur Building Kit and Montessori Kitchen Set – these offer the best combination of learning value and discount potential. For maximum savings, target board games like Connect 4 which regularly reach 40-50% off.
Remember that the best Black Friday toy deals require preparation. Create your wishlist now, track prices for 2-3 weeks, and be ready to act quickly when genuine deals appear. With the average Black Friday toy shopper spending $200-300, strategic shopping can save you $60-100 compared to regular holiday prices.
The most successful Black Friday toy shoppers use a multi-retailer approach, join loyalty programs for early access, and focus on genuine discounts of 25% or more. Start your research early, set price alerts, and don’t be afraid to pass on mediocre deals – better ones are likely just around the corner during Black Friday week.